ABN AMRO StadionSpelen

Challenge.

Encourage children to discover their talents.
ABN AMRO believes that every child has a talent and should be able to develop it. Unfortunately there are many children that grow up in an environment, that doesn’t stimulate them to discover those talents or their interests. It is this group that ABN AMRO wanted to reach and help develop the ‘life skills’. Through which they discover their talents and determine their place in society.

Solution.

ABN AMRO StadionSpelen.
ABN AMRO organized the StadionSpelen together with appealing partners such as Ajax women, Dutch Dance Theatre, Rotterdam Philharmonic Orchestra, Hermitage, Stage Entertainment, Singer Laren and the National Theatre. At this one day event in the Johan Cruyff Arena, students were allowed to discover their talents and interests with their idols in the fields of sports, culture, dance and music.

Highlights.

• Participation of 800 students
• All ABN AMRO sponsorships were discussed
• Johan Cruyff ArenA was the aspirational backdrop