Albert Heijn Shopping Cart Shooting

Challenge.

Present Albert Heijn as a KNVB partner.
In 2019, Albert Heijn and the KNVB renewed their partnership.
The supermarket chain will organize activities in its own shops and Oranje Fanzones around the competitions of both men and women. The question is how do you introduce yourself around the stadium on a match day for the first time?

Solution.

Shopping Cart Shooting.
Players United Brands created and produced the ‘Shopping cart shooting’ for Albert Heijn. During this activation, visitors of the Oranje Fanzone may try to shoot a ball into an Albert Heijn shopping cart. The combination between supermarket chain and football cannot be more effective. It is accessible, fun and with benefit for all fans.

Highlights.

  • Regular part of Oranje Fanzone experience
  • Popular with young, old, boys and girls
  • Unique prizes (signed Oranje shirts)

Albert Heijn Shopping Cart Shooting

Challenge.

Present Albert Heijn as a KNVB partner.
In 2019, Albert Heijn and the KNVB renewed their partnership.
The supermarket chain will organize activities in its own shops and Oranje Fanzones around the competitions of both men and women. The question is how do you introduce yourself around the stadium on a match day for the first time?

Solution.

Shopping Cart Shooting.
Players United Brands created and produced the ‘ Shopping cart shooting’ for Albert Heijn. During this activation, visitors of the Oranje Fanzone may try to shoot a ball into an Albert Heijn shopping cart. The combination between supermarket chain and football cannot be more effective. It is accessible, fun and with benefit for all fans.

Highlights.

  • Regular part of Oranje Fanzone experience
  • Popular with young, old, boys and girls
  • Unique prizes (signed Oranje shirts) 

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