Amstel Proost Camera.

Challenge.

Develop an activity concept within the existing partnership with AZ, focused on loyal supporters 18+ with a strong sales component.

Solution.

Who doesn’t want to have a drink with their soccer heroes? With Amstel we made it possible during the last 6 home games of the season.
Inspired by the kiss cam we went looking for toasting friends. If you were the last one to come into picture, you received a unique AZ scarf that also served as an admission ticket for the Final party ‘ The last Round’ with the whole AZ team.

Result.

Amstel Proost Camera

Challenge.

Develop an activity concept within the existing partnership with AZ, focused on loyal supporters 18+ with a strong sales component.

Solution.

Who doesn’t want to have a drink with their soccer heroes? With Amstel we made it possible during the last 6 home games of the season.
Inspired by the kiss cam we went looking for toasting friends. If you were the last one to come into picture, you received a unique AZ scarf that also served as an admission ticket for the Final party ‘ The last Round’ with the whole AZ team.

Result.

  • The Amstel Proostcamera was implemented during the rest of six home games. Increase of the sales in beer during the rest of these 6 home games.
  • The entire team of AZ including the technical staff was present at ‘ The last Round’.