ING Only football fandag.
Challenge.
The popular YouTube channel Only Football of ING reaches many children in the age of 8- 14 years. How can we inspire the youngsters to do more physical activities? Create a campaign that fits the core values of ING and the YouTube channel ING Only Football.
Solution.
The ING Only Football Fandag was a conceptual co-creation between ING, Players United and Divimove. Together we developed an online and offline campaign. During the Only Football Fandag in the Olympic Stadium children got to see their online and offline heroes. Themes for the day were; football, entertainment, gaming, social influencers and meet & greets.
Result.
- National media coverage.
- Sold out within 72 hrs.
- 1.000 + children together with their parents.
- 10 Dutch football players (M/F)
- 9 Social inlfuencer (National & International)
- Final grade event; 9,4
ING Only football fandag
Challenge.
The popular YouTube channel Only Football of ING reaches many children in the age of 8- 14 years. How can we inspire the youngsters to do more physical activities? Create a campaign that fits the core values of ING and the YouTube channel ING Only Football.
Solution.
The ING Only Football Fandag was a conceptual co-creation between ING, Players United and Divimove. Together we developed an online and offline campaign. During the Only Football Fandag in the Olympic Stadium children got to see their online and offline heroes. Themes for the day were; football, entertainment, gaming, social influencers and meet & greets.
Result.
- National media coverage. Sold out within 72 hrs.
- 1.000 + children together with their parents.
- 10 Dutch football players (M/F)
- 9 Social inlfuencer (National & International)
- Final grade event; 9,4
