ING Oranjevriendjes
G voetballers.
Challenge.
How to generate more attention for an amateur club to start handicapped soccer?
Create a campaign that that contributes to the goal; ‘ We stimulate that in every town there is a club that offers the fun of playing soccer for youth and adults with an limitation’
Solution.
Creating a 360 degrees campaign together with ING, Fonds Gehandicaptensport and the KNVB.
Dutch soccer players made a request to sign up children whom would walk hand in hand on the pitch before the game Netherlands – France. ING offered an extra starting subsidy for amateur clubs when they would start with G-soccer.
Result.
- Prior to the match Netherlands-France the soccer players walked for the first time in history with 23 G-soccer players along their side.
- The activity went viral. The highlight was the dancing Mike and captain Virgil van Dijk giving his jacket to the little girl thas was standing in front of him..
- During and after the campaign there is a clear growth in the amount of subsidy requests for starting G-soccer.
ING Oranjevriendjes G voetballers
Challenge.
How to generate more attention for an amateur club to start handicapped soccer? Create a campaign that that contributes to the goal; ‘ We stimulate that in every town there is a club that offers the fun of playing soccer for youth and adults with an limitation’
Solution.
Creating a 360 degrees campaign together with ING, Fonds Gehandicaptensport and the KNVB. Dutch soccer players made a request to sign up children whom would walk hand in hand on the pitch before the game Netherlands – France. ING offered an extra starting subsidy for amateur clubs when they would start with G-soccer.
Result.
- Prior to the match Netherlands-France the soccer players walked for the first time in history with 23 G-soccer players along their side.
- The activity went viral. The highlight was the dancing Mike and captain Virgil van Dijk giving his jacket to the little girl thas was standing in front of him.
- During and after the campaign there is a clear growth in the amount of subsidy requests for starting G-soccer.