ING Oranjevriendjes
G voetballers.

Challenge.

How to generate more attention for an amateur club to start handicapped soccer?

Create a campaign that that contributes to the goal; ‘ We stimulate that in every town there is a club that offers the fun of playing soccer for youth and adults with an limitation’

Solution.

Creating a 360 degrees campaign together with ING, Fonds Gehandicaptensport and the KNVB.

Dutch soccer players made a request to sign up children whom would walk hand in hand on the pitch before the game Netherlands – France. ING offered an extra starting subsidy for amateur clubs when they would start with G-soccer.

Result.

ING Oranjevriendjes G voetballers

Challenge.

How to generate more attention for an amateur club to start handicapped soccer? Create a campaign that that contributes to the goal; ‘ We stimulate that in every town there is a club that offers the fun of playing soccer for youth and adults with an limitation’

Solution.

Creating a 360 degrees campaign together with ING, Fonds Gehandicaptensport and the KNVB. Dutch soccer players made a request to sign up children whom would walk hand in hand on the pitch before the game Netherlands – France. ING offered an extra starting subsidy for amateur clubs when they would start with G-soccer.

Result.

  • Prior to the match Netherlands-France the soccer players walked for the first time in history with 23 G-soccer players along their side.
  • The activity went viral. The highlight was the dancing Mike and captain Virgil van Dijk giving his jacket to the little girl thas was standing in front of him.
  • 

During and after the campaign there is a clear growth in the amount of subsidy requests for starting G-soccer.