Red Bull Neymar Jr.5.
Challenge.
How can Red Bull successfully exploit the global football tournament in Holland of Red Bull Neymar Jr’s Five.
Solution.
With our knowledge of the Dutch football market, we’ve helped Red Bull to make optimum use of the infrastructure within the Dutch football landscape. With preliminary rounds at amateur clubs and 5 different a side pitches, it was worked up towards the national final. The winners of this final qualified for the global finals in Brazil. We have linked ING and Red Bull to create extra awareness. For ING’s YouTube channel Only Football, we created content with influencers around the final in Brazil.
Result.
- Neymar Jr. is the global ambassador for this program
- The national final took place on the roof of the parking garage of the former department store.
- The Dutch team were runners up at the global final event in Brazil.
RED BULL NEYMAR JR’S FIVE
Challenge.
How can Red Bull successfully exploit the global football tournament in Holland of Red Bull Neymar Jr’s Five.Solution.
With our knowledge of the Dutch football market, we’ve helped Red Bull to make optimum use of the infrastructure within the Dutch football landscape. With preliminary rounds at amateur clubs and 5 different a side pitches, it was worked up towards the national final. The winners of this final qualified for the global finals in Brazil. We have linked ING and Red Bull to create extra awareness. For ING’s YouTube channel Only Football, we created content with influencers around the final in Brazil.Result.
- Neymar Jr. is the global ambassador for this program
- The national final took place on the roof of the parking garage of the former department store.
- The Dutch team were runners up at the global final event in Brazil.
