WK Walking Football.

Challenge.

Oldstars Walking Football is a successful program for people over 60, but despite its success, it mainly operates in anonymity.
The question we proposed; How can we use our network and creativity to get Walking Football out of the anonymity?
Taking into account that there are limited resources and the core values; move, meet and participate.

Solution.

With the campaign; “The Netherlands will go to the World Cup” was a smart move on the momentum for the World Cup free summer.
Ex-internationals Sjaak Swart, Kees Kist, Dick Schoenaker en Wim Rijsbergen called the target group to participate with them for the World Cup Walking Football in Bristol.
The selection of these regular players took place in the Olympic Stadium. There were online and offline portraits made from the selected players, which positioned them as regional heroes.

Result.

• The case won a Golden Sponsor Ring in the category smart budget.
• Due to the timing and our network we were in almost every present A media.
• What has resulted in more than 1,5 million earned media value.
• With help of the campaign, the brand awareness of Oldstars in the Netherlands has increased in a relatively short time.
• The increase in brand awareness has led to strong growth in the number of OldStars teams throughout the country.