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Amstel Proostcamera

For our client Amstel beer we developed, organized and executed a sponsorship activation for AZ aimed at loyal fans over 18 years old.


  • The Amstel beer ‘cheers camera’ concept is executed at 6 home matches of AZ during half time
  • The season end party ‘The final round’ was held straight after the final season match of AZ for 100 winning fans