G.SPORT
Challenge.
How to generate more attention for an amateur club to start handicapped soccer?
‘We stimulate that in every town there is a club that offers the fun of playing soccer for youth and adults with an limitation’
Solution.
Creating a 360 degrees campaign together with ING, Fonds Gehandicaptensport and the KNVB.
Dutch soccer players took the children by their hand and called for action and notice for the handicapped soccer players.
Amateur clubs were invited to participate in sessions to expand their knowledge about starting Handicapped soccer.
Result.
- Global media attention.
- 23 handicapped players on the field during Netherlands-France.
- Growth in the amount of subsidy requests.
