Challenge.
Hit and reach a specific target audience.
For AZ and main partner Kansino, the 18+ amateur footballers from the North Holland region are an important target group. Together, the partners are looking for the best approach to effectively reach and touch this specific group. Offering a unique experience full of the AZ and Kansino experience.
Solution.
Win a AZ Training Day for your team.
For regional teams, there is nothing better than living like AZ's pro squad for a day. With a win campaign through the amateur clubs and AZ channels, AZ gathers data from regional fans and can strengthen the relationship at the same time. While Kansino increases its brand and sponsor awareness in a casual way. The win campaign consists of two phases; registration and collecting as many votes as possible by the participating teams. The team with the most votes will then win the unique AZ Training Day. Everything has been thought of to make the day unforgettable. The players' bus will be deployed. Ron Vlaar will provide training and there will be a meet & greet with the players.
Result.
Hundreds of teams participate in the action.
Moreover, the second phase of the campaign collected data from thousands of voters. Ideal for AZ to positively boost its relationship with regional football fans in future activations. With visible Kansino branding on training clothes and around training pitches, the campaign also adds value to the main partner.
