Challenge.
Bringing retailers closer to the Samsung Galaxy brand.
Samsung has many different sales outlets in addition to a diversity of products. This makes 1-to-1 contact with sales advisors quite a challenge. To bring retailers and their employees closer to the brand, Samsung looked for an attractive and appealing reason.
Solution.
Samsung Galaxy Cup.
Every year, Samsung organises the Samsung Galaxy Cup. A football tournament where sportsmanship and fun are paramount. Retailers can participate with their own team. On tournament day, 20 teams compete against each other. Traditionally, the day ends with a convivial BBQ. In this way, Samsung comes into contact with the target group so important to the brand in a natural and unforced way.
Result.
Year in year out, the tournament is immediately full as soon as registration opens and creates a good atmosphere between the different branches/retailers every edition.
