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ING Only Football Fanday


Challenge
How can ING inspire youngsters to exercise and play football? 

Our Solution
Fitting into ING’s strategy of connecting young people through the YouTube channel Only Football, we have developed a Live event that brought the online world of fans into offline reality; The Only Football Fanday.

The Only Football Fanday revolves around football, gaming, chilling and entertainment. Young football fans got in touch with their heroes of the Dutch national teams and with their online idols such as YouTube and gaming influencers.

Services
Concept
Creative Strategy
PR Strategy
Project/ Event management

Facts

  • Sold out in one week
  • 1.000+ participants
  • 10 Dutch National team players (M/F) involved
  • 9 (international) social influencers involved
  • >1 mio views on Instagram and Youtube