ING Welcome Signs
Challenge.
Do your thing at the amateur associations.
ING has recently expressed its brand in the slogan ‘do your thing‘. With this, ING instantly focuses on the personal ambitions of the target group. As the main sponsor of Dutch football, ING also wished to spread this idea visibly and relevantly around the amateur associations. The biggest challenge was to translate the ING theme in a sympathetic message and form for all players of all levels.
Solution.
Today will be your day.
All amateur associations that are supported by ING will display a sign that welcomes visitors on behalf of the club and ING. Central message: Today will be your football day. In addition to the logo’s of all the clubs and ING, the do your thing slogan has been added as well. This way, the sign directly contributes to the awareness of the new theme.
Result.
- First campaign for 'do your thing' umbrella
- 300 unique signs with 300 different logos of associations
- Contact moments at more than 300 amateur clubs.
ING Welcome Signs
Challenge.
‘Do your thing’ at the amateur associations.
ING has recently expressed its brand in the slogan ‘ do your thing ‘. With this, ING instantly focuses on the personal ambitions of the target group. As the main sponsor of Dutch football, ING also wished to spread this idea visibly and relevantly around the amateur associations. The biggest challenge was to translate the ING theme in a sympathetic message and form for all players of all levels.
Solution.
Today will be your day.
All amateur associations that are supported by ING will display a sign that welcomes visitors on behalf of the club and ING. Central message: Today will be your football day. In addition to the logo’s of all the clubs and ING, the do your thing slogan has been added as well. This way, the sign directly contributes to the awareness of the new theme.
Result.
- First campaign for ‘do your thing’ umbrella
- 300 unique signs with 300 different logos of associations
- Contact moments at more than 300 amateur clubs.
