KNVB Oranje Fanday

Challenge.

How can we bring youth football players and fans of Oranje closer to the Dutch national team (m/f)?

Solution.

We developed the concept for the KNVB and ING; De Oranje Fandag.
An one day football festival at the KNVB Campus. Players from Oranje and other selection teams, like the Oranje leeuwinnen, the indoor football players and youth teams, participate in fun soccer activities together with the youth. That is how all Dutch football comes together; from the Dutch national team to the youngest youth of the amateur football. A festival day full of football and fun.

In addition to the creative concept development, we are also responsible for the project management and the technical production of the event.

Result.

De complete selection of the Dutch national team, the Oranjeleeuwinnen and players of different representing teams were present for activities and signatures.

• Input from ING Only Football influencers
• 3.000 participants
• National media attention for the main sponsor ING and the KNVB.