G.SPORT

Uitdaging.

Hoe genereren we meer aandacht voor een amateurclub om te beginnen met gehandicapt voetbal?

‘We stimulate that in every town there is a club that offers the fun of playing soccer for youth and adults with an limitation’

 

Slide

Oplossing.

Het maken van een 360 graden campagne samen met ING, Fonds Gehandicaptensport en de KNVB.

Dutch soccer players took the children by their hand and called for action and notice for the handicapped soccer players.
Amateur clubs were invited to participate in sessions to expand their knowledge about starting Handicapped soccer.

Resultaat.

  • Global media attention.
  • 23 handicapped players on the field during Netherlands-France.
  • Growth in the amount of subsidy requests.