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How can we generate enough money for the charity “Spieren voor Spieren” ( Muscles for Muscles)  and the research for muscle disease through our network and football? 

Our Solution
Together with Quote (magazine) we came up with a PR action; “The Wealthiest team ever”

A team with multimillionaires whom share a joint worth that goes over 3 billion. This team was led by Louis van Gaal and they played against Ex-professionals. For extra fundraising there were some playful rules during the game and after the game we organized an auction. 

PR Strategy
Project/event management
Sponsor finding
Legends usage


  • €518.700 raised by Quote500 members for Spieren voor Spieren
  • Highest amount ever to be raised for this charity ( Excluding Gala)
  • Great amount of PR for Spieren voor Spieren and research for muscle disease