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World Cup Walking Football

Together with the National Foundation of Elderly we started a challenge to get the premature sport of Walking football in the spotlights.

Our Solution
We developed and executed the concept: “Make your debut in the Dutch team”
With the usage of Dutch Legends such as Sjaak Swart, Kees Kist and Dick Schoenaker, we tried to look for enthusiastic men over the age of 65, whom wanted to participate the World Cup of Walking Football in England. 

PR Strategy
Project / Event management
Sponsor finding
Negotiations with Dutch Legends


  • PR benefits > 1 mio earned media 
  • 10 % increase of brand awareness within one month
  • Doubling the amount of clubs that Walking Football offers
  • Third place on World Cup Walking Football Bristol