Ajax Life Skills & Clinics.

Challenge.

What do you want to be later? That is the question that many children will answer with: ‘ Professional soccer player at Ajax.’ Combine this with the fact that Ajax reaches millions of people, and you can speak of a decent social responsibility. Of course, there are only a few children that will be professional football player at Ajax. That doesn’t mean that all the other children should not pursue their dreams, that they should not seize their opportunities to get the best out of themselves and of life. The question we asked together with Ajax: How can Ajax contribute to pursue these dreams?

Solution.

The Ajax Foundation has developed the Ajax Life Skills & Clinics in collaboration with Players United. An interactive program based on the core values of Ajax. Where the input of the Ajax role models are central. Primary school children from groups 5 to 8 get lessons on social media, saving money and healthy food. At the football clinic the Ajax Foundation want to make children aware of their behaviour on and off the field.

Players United is responsible for the whole project management and implementation of the Ajax Life Skills & Clinics.
Result

Result.

As a result, since the start of Life Skills & Clinics in 2017/2018 there has been a tremendous growth in numbers and a development in the program.

Ajax Life Skills & Clinics

Challenge.

What do you want to be later? That is the question that many children will answer with: ‘ Professional soccer player at Ajax.’ Combine this with the fact that Ajax reaches millions of people, and you can speak of a decent social responsibility. Of course, there are only a few children that will be professional football player at Ajax. That doesn’t mean that all the other children should not pursue their dreams, that they should not seize their opportunities to get the best out of themselves and of life. The question we asked together with Ajax: How can Ajax contribute to pursue these dreams?

Solution.

The Ajax Foundation has developed the Ajax Life Skills & Clinics in collaboration with Players United. An interactive program based on the core values of Ajax. Where the input of the Ajax role models are central. Primary school children from groups 5 to 8 get lessons on social media, saving money and healthy food. At the football clinic the Ajax Foundation want to make children aware of their behaviour on and off the field.

Players United is responsible for the whole project management and implementation of the Ajax Life Skills & Clinics.
Result

Result.

As a result, since the start of Life Skills & Clinics in 2017/2018 there has been a tremendous growth in numbers and a development in the program.

  • 2017/2018: 30 days > 3.750 students
  • 2018/2019: 77 days > 9.625 students
  • 2019/2020: 90 days > 11.250 students