Challenge.
Make the Amstel-AZ partnership thirst-quenching for fans.
Amstel Beer is the brand of friendship. But also the beer of AZ for years. Amstel regularly wants to surprise 18+ AZ fans with thirst-quenching activations. Simply put: How do you make drinking a glass of Amstel Beer even more appealing to Alkmaar fans?
Solution.
Amstel Proost Camera.
In the stadium, take a photo with your friends toasting in front of the special Proost Camera. With an Amstel in hand, of course. During the last six home matches, friends can use this to win both an AZ scarf and admission to the AZ final party with the selection. In this way, friendship, AZ and enjoying an Amstel beer together at a nice party come together fittingly.
Result.
Increasing beer sales at the stadium.
The Amstel Proost Camera significantly increases beer sales in the stadium. At the same time, sponsor appreciation and awareness increase. For the 18+ AZ fans, it is once again proven why Amstel and AZ go together so well.
