KPN Mooiste Contact Diners
Challenge.
The KPN Mooiste Contact Fonds has been working to facilitate projects to reduce the feeling of loneliness in certain eligible groups for over 12 years now. Celebrating Christmas with loved ones and a cozy, delicious dinner is not self-evident for everyone. The KPN Mooiste Contact Fonds has therefore been organizing successful Christmas dinners for hundreds of lonely elderly people at its own head offices for years. But can we also use the power of football to give these elderly people an unforgettable Christmas?
Solution.
The answer was as simple as it was effective: by moving the successful Christmas dinners from the KPN offices to the Eredivisie stadiums! With KPN as the main sponsor of the Eredivisie, the link with the Eredivisie clubs was quickly made.
Result.
KPN Mooiste Contact Diners
Challenge.
The KPN Mooiste Contact Fonds has been working to facilitate projects to reduce the feeling of loneliness in certain eligible groups for over 12 years now. Celebrating Christmas with loved ones and a cozy, delicious dinner is not self-evident for everyone. The KPN Mooiste Contact Fonds has therefore been organizing successful Christmas dinners for hundreds of lonely elderly people at its own head offices for years. But can we also use the power of football to give these elderly people an unforgettable Christmas?
Solution.
The answer was as simple as it was effective: by moving the successful Christmas dinners from the KPN offices to the Eredivisie stadiums! With KPN as the main sponsor of the Eredivisie, the link with the Eredivisie clubs was quickly made.