Staatsloterij Rondvaart '88

Challenge.

For the 2014 World Cup the expectations regarding Oranje were limited.
 How could the Staatsloterij as sponsor of the Dutch national team give their World cup campaign #Gelooferin, a PR boost?

 

Solution.

Together with the former internationals from the European championships team of ’88, the boat tour through the Amsterdam canals was already explored for the current Oranje. In the same tour boat of ’88, Ronald and Erwin Koeman, Vanenburg, Winter, Mühren, Wouters and van Aerle sailed with the original European Cup and press through the canals. The heroes of the past were united; they believed in it!

Result.

Staatsloterij Rondvaart ‘88

Challenge.

For the 2014 World Cup the expectations regarding Oranje were limited.
How could the Staatsloterij as sponsor of the Dutch national team give their World cup campaign #Gelooferin, a PR boost?

Solution.

Together with the former internationals from the European championships team of ’88, the boat tour through the Amsterdam canals was already explored for the current Oranje. In the same tour boat of ’88, Ronald and Erwin Koeman, Vanenburg, Winter, Mühren, Wouters and van Aerle sailed with the original European Cup and press through the canals. The heroes of the past were united; they believed in it!

Result.

  • National media attention for the Staatsloterij and their World Cup campaign #Gelooferin
  • Staatsloterij positioned itself as a positive sponsor for the KNVB.