Challenge.
Complete execution of the programme.
Ajax has millions of fans large and small. For the target group between 6 and 16, Ajax wants an appealing programme that gives participants the feeling of being an Ajax player. Ajax is looking for a reliable partner who can take care of all aspects of the programme. This includes trainers, locations and advertising communication.
Solution.
Ajax Camps & Clinics.
During the Ajax Camps & Clinics programme, children train like a real Ajax player. Participation is possible in every school holiday at Ajax at De Toekomst or at a local amateur club. The programme is based on Ajax youth training. Participants receive training from certified Ajax trainers trained by the Ajax Coaching Academy. This ensures quality and the true Ajax feeling of the day. Afterwards, the young footballers are, in almost all cases, even bigger fans of their favourite club.
Result.
4,000 participants per year.
Since 2010, Players United has been Ajax's partner in football activities. Meanwhile, Ajax Campos & Clinics has become the market leader in football camps. More than 4,000 children participate annually. Of which 1,000 participants come from 72 different countries.
