Challenge.
Bringing fans innovatively closer to Oranje.
As the main sponsor of the KNVB, ING has set itself the goal of bringing fans closer to Oranje. Naturally, this applies more than ever during a final tournament like EURO2020. But how do you do that with 10 million fans, an overflowing team schedule and Corona? In a way that also does full justice to ING's innovative and digital character.
Solution.
Oranje VR-experience.
During the team's preparation for EURO 2020, we are shooting with 360-degree cameras in Zeist. Which we use to produce a unique VR experience. Which fans can enjoy anytime, anywhere.
Result.
40,000 VR Glasses requested.
To enjoy the VR Experience, relations can request VR glasses. In total, over 40,000 VR glasses were requested. A result that positions ING even more strongly and credibly as the innovative main sponsor of Dutch football. Moreover, ING is living up to its claim of bringing fans closer to Oranje.
