Ajax Camps & Clinics

Challenge.

Develop a sustainable program, which will draw children between the age of 6 and 16 years old closer to Ajax and take care of the total marketing/communication, back office and implementation of the program.

Solution.

The program Ajax Camps & Clinics lets children train like a real Ajax-player. During every school vacation at Ajax at the Toekomst or at a local amateur club. The program is based on the methodology and philosophy of the Ajax youth training. The camps and clinics are given by certified Ajax trainers. These trainers are selected and trained in collaboration with the Ajax Coaching Academy.

Result.

  • Since 2010 there is a partnership between Ajax and Players United in the field of soccer activities.
  • Ajax Camps & Clinics has grown out to be the market leader in the Netherlands with more than 4.000 participants per year.
  • For the summer there are over 1.000 international participants from 72 different countries at Ajax. 


Ajax Camps & Clinics

Challenge.

Develop a sustainable program, which will draw children between the age of 6 and 16 years old closer to Ajax and take care of the total marketing/communication, back office and implementation of the program.

Solution.

The program Ajax Camps & Clinics lets children train like a real Ajax-player. During every school vacation at Ajax at the Toekomst or at a local amateur club. The program is based on the methodology and philosophy of the Ajax youth training. The camps and clinics are given by certified Ajax trainers. These trainers are selected and trained in collaboration with the Ajax Coaching Academy.

Result.

  • Since 2010 there is a partnership between Ajax and Players United in the field of soccer activities.
  • Ajax Camps & Clinics has grown out to be the market leader in the Netherlands with more than 4.000 participants per year.
  • For the summer there are over 1.000 international participants from 72 different countries at Ajax.